I’ll admit I have dragged my feet regarding TikTok. Oh, I have an account thanks to the urging of certain millennial influencers who insist that BookTok is where I NEED to be. (You know who you are…)
I’m not “fluent” in TikTok. I struggle to create engaging TikToks. But, given the speed at which TikTok users scroll, I’m probably safe from scrutiny.
BookTok is where I need to be to reach readers. According to Google, the hashtag #BookTok has been viewed more than 200 billion times on TikTok. That’s a lot.
BookTok is where readers share their favorite books, reviews, and recommendations. It’s where authors go to share info on upcoming work. It helps adult fiction writers sell more books. It helps self-published authors succeed.
The recent TikTok whiplash – it’s on apps for download, it’s not on apps for download, it’s back again – has been a bit confusing. But it seems to be back for now. That means I’ll continue my “TikTok Lessons.”
If you’re on TikTok, you can follow me here: @ck_vandam_books